Case Study: PocketMath blocks 3 billion fraudulent impressions with Pixalate

Pocketmath Blocking Close to 3 Billion Fraudulent Impressions Using Pixalate

PocketMath, a mobile DSP, partnered with Pixalate to address the challenge of fraudulent traffic entering its supply chain. By using Pixalate’s Data Intelligence solutions, including IP and Mobile Device ID blacklists, PocketMath aimed to deliver cleaner traffic to its direct advertisers.

With Pixalate’s blocking tools in place, PocketMath blocked close to 3 billion questionable impressions in the first 90 days, along with more than 8 million device IDs and 13 million unique IP addresses flagged as fraudulent. Pixalate’s data intelligence feeds also helped PocketMath identify potential fraud levels in inventory from exchange partners, strengthening its overall ad fraud prevention efforts.

PocketMath