Case Study: AdColony achieves stronger mobile ad brand safety and fraud prevention with Pixalate

Maintaining brand safety and combatting ad fraud in mobile in-app advertising

AdColony, a mobile in-app ad network focused on video, display, programmatic, playables, interactive, and rewarded ads, needed to maintain brand safety and combat invalid traffic (IVT) as it scaled its publisher and exchange business. To support advertisers and publishers, the company relied on Pixalate’s mobile app quality and fraud monitoring capabilities, including Mobile Ratings Terminal (MRT), to help evaluate supply quality and reduce risk across its in-app inventory.

Pixalate helped AdColony strengthen its anti-fraud and brand safety program with third-party IVT detection, supply vetting, and ongoing monitoring of bid requests, app classifications, and publisher activity. AdColony combined Pixalate’s insights with in-house data science and manual review to filter risky inventory and remove problematic publishers when needed, improving ad quality and helping ensure bidding was optimized toward real advertiser outcomes rather than fraudulent activity.

AdColony