Case Study: Krush Media strengthens CTV and mobile supply chain transparency with Pixalate

Krush Media cleans up CTV and Mobile supply paths with Pixalate

Krush Media, a company providing a unified ad exchange for CTV, mobile, and web publishers, faced challenges with invalid traffic (IVT) and supply chain path issues that were impacting its CTV and mobile advertising business. To help its partners correct these integration problems, Krush Media partnered with Pixalate, utilizing their analysis, tools, and customer services.

Pixalate's solution, including the Media Ratings Terminal, provided Krush Media with a reputable source to act as a fact-checker for identifying and resolving issues like incorrect app-ads.txt files. With Pixalate's support, Krush Media was able to make bold moves to grow its business, actively working with clients to ensure optimal auction participation and a cleaner supply chain, though specific measurable impacts were not quantified in the text.

Krush Media