Case Study: FreeWheel strengthens premium CTV inventory quality with Pixalate

FreeWheel speeds inventory review and keeps IVT below 5% with Pixalate

FreeWheel, a Comcast-owned technology platform connecting TV advertising buyers and sellers, faced the challenge of protecting its clients from invalid traffic (IVT) and ad fraud across its diverse programmatic and CTV inventory. To maintain its high standards for premium, brand-safe inventory, the company needed a more efficient and proactive approach to traffic quality evaluation, moving beyond using over a dozen different tools. FreeWheel partnered with vendor Pixalate and implemented its Media Ratings Terminal (MRT) solution.

By utilizing Pixalate's MRT, FreeWheel significantly sped up its inventory review process while ensuring accuracy and quality for its clients. The solution provided a simplified and streamlined approach to risk management, allowing FreeWheel's team to conduct daily and weekly monitoring more effectively. This enabled them to be proactive in pulling suspicious inventory and adhere to a fraud threshold much stricter than the industry standard, thereby protecting the "premiumness" of its platforms and ensuring a safe ad experience.

FreeWheel