Case Study: Cast Iron Media secures transparent CTV advertising for sports brands with Pixalate

Cast Iron Media secures near real-time ad transparency with Pixalate

Cast Iron Media, a marketing and media solutions company focused on live sports, needed to ensure transparency and protect its clients' interests when delivering ads into live games on Connected TV (CTV). The complex CTV supply chain presented challenges with system breaks and compliance, requiring a solution for near real-time issue resolution. They partnered with vendor Pixalate and utilized its Analytics tools.

Pixalate's analytics solution provided Cast Iron Media with the ability to stay ahead of potential issues in near real-time, protecting client interests and ensuring smooth ad delivery. This partnership allowed Cast Iron to navigate the CTV space with a sense of safety, assuring their partners—many of whom were new to the medium—that their campaigns were secure and compliant.

Cast Iron Media