Case Study: Brave achieves higher mobile ad inventory quality with Pixalate

Brave protects ad inventory quality with Pixalate across 1,000+ publishers

Brave, a company providing a transparent advertising platform for mobile gaming apps, needed to protect its customers from invalid traffic (IVT) and ad fraud within the mobile in-app ecosystem. To ensure quality and transparency for the brands and publishers it works with, Brave required a robust solution to identify and block fraudulent activity.

Brave implemented a multi-layer fraud prevention strategy that centrally features Pixalate's solution. Using Pixalate to scan traffic on a post-bid level allows Brave's team to monitor IVT alerts and immediately block unwanted traffic with a zero-tolerance policy. This integration helps protect Brave's clients from various fraud types, including multi-clicks and suspicious user activity, maintaining the integrity of their ad inventory.

Brave