Case Study: MNI Direct builds a customer-centric B2B eCommerce platform with Pixafy

MNI Direct streamlines B2B ordering with Pixafy and CounterPoint ERP integration

MNI Direct, a wholesale landscaping supplier, needed to redesign its B2B eCommerce portal to better support its consultative sales process. The company partnered with Pixafy (now Kensium) to create a customer-friendly Adobe Commerce (Magento) platform that would integrate directly with its CounterPoint ERP system for accurate data syncing.

Pixafy (Kensium) built a custom Magento portal with a gated purchasing area, automated user registration, and specialized tools like a plant calculator. The core solution was a deep integration with CounterPoint ERP via Modern Retail, which automated data flow for quotes, orders, and pricing. This aligned the digital experience with MNI's hands-on service, improved operational efficiency, and strengthened the brand.

MNI Direct