Case Study: Sun Health Foundation strengthens donor engagement with Pixa Creative

Sun Health Foundation builds a 12-month donor strategy with Pixa Creative

The Sun Health Foundation, a healthcare nonprofit, faced the challenge of effectively defining its diverse donor base to improve outreach and strengthen relationships. They partnered with the marketing agency Pixa Creative, which employed a strategy involving data analysis and audience definition to address this need.

Pixa Creative's solution involved using AI to analyze past donor data, which helped identify three key donor types and their specific communication preferences. This led to the creation of a personalized 12-month engagement strategy with tailored messaging. As a result, Sun Health Foundation gained a deeper understanding of its donors and established a more impactful communication plan, with Pixa Creative continuing to partner on tracking and refining these efforts for long-term success.

Sun Health Foundation