Case Study: XS4ALL achieves GDPR-compliant, privacy-first analytics and cross-device customer insights with Piwik PRO

XS4ALL put their customers’ security and privacy first with Piwik PRO Analytics Suite

XS4ALL, one of the Netherlands’ oldest ISPs, needed a privacy-first analytics alternative after finding Adobe Omniture constrained by third‑party hosting, poor onboarding and an inability to support GDPR‑compliant cross‑device and offline/online data use. They evaluated and chose Piwik PRO, deploying Piwik PRO Analytics Suite (Analytics, Tag Manager, GDPR Consent Manager and Customer Data Platform) to meet their security, privacy and usability requirements.

Piwik PRO implemented a cloud‑to‑on‑prem deployment (initial setup in about two weeks) and helped XS4ALL migrate data to servers in the Netherlands so the customer owns 100% of its data and is GDPR‑compliant. Using Piwik PRO’s Analytics Suite, Tag Manager and Consent Manager, XS4ALL unlocked cross‑device tracking, combined online and payment/call‑center data, reduced third‑party scripts, improved team adoption and testing, and optimized marketing spend while receiving hands‑on support from Piwik PRO.

XS4ALL

Erik van der Kooij

Head of Digital