Case Study: XS4ALL achieves GDPR-compliant, privacy-first analytics and better customer insights with Piwik PRO Analytics Suite

XS4ALL achieves 100% data ownership and GDPR compliance with Piwik PRO

XS4ALL, a Dutch internet service provider, sought a privacy-compliant analytics platform to replace Adobe Omniture. Their challenge was to gain full control over customer data for security and GDPR compliance, implement cross-device tracking, and combine their online and offline data without sharing information with third parties. They turned to Piwik PRO and its Analytics Suite for a solution.

Piwik PRO implemented its on-premises Analytics Suite, including Tag Manager and GDPR Consent Manager, giving XS4ALL 100% data ownership. This allowed for secure cross-device tracking and the integration of online data with call center information. The results included deeper insights into customer behavior, optimized marketing budget allocation, a reduced number of site tags, and full GDPR compliance. Piwik PRO's intuitive platform and high-touch service also enabled more team members to use analytics effectively.

XS4ALL