Case Study: The Anne Frank House improves visitor experience and ticket sales with Piwik PRO

The Anne Frank House boosts tickets+ page visits 1000% with Piwik PRO

The Anne Frank House, a major museum in the Netherlands, faced the challenge of understanding visitor behavior on its website to improve accessibility and the online ticket purchasing experience. Following the discontinuation of its previous analytics tool, the museum sought a new, GDPR-compliant solution and chose the Piwik PRO Analytics Suite for its ease of use and data ownership.

By implementing Piwik PRO, the museum gained insights into visitor flow and device usage, allowing them to reorganize content and the ticket section. This led to a 1000% increase in visits to the new ticket selection page and a significant rise in sales. Piwik PRO provided reliable, unsampled data that helped the museum better allocate its budget and more effectively respond to visitor interests.

The Anne Frank House