Case Study: Terveystalo increases self-service bookings by 16% with Piwik PRO

Terveystalo boosts self-service bookings by 16% with Piwik PRO

Terveystalo, Finland's largest private healthcare company, faced the challenge of finding an analytics tool that could deliver powerful insights while strictly protecting patient privacy and ensuring all healthcare data remained within EU borders. Their previous self-hosted solution consumed technical resources and lacked modern features, and major providers like Google Analytics could not meet their data residency requirements. They turned to Piwik PRO Analytics Suite for a solution.

By implementing Piwik PRO's privacy-first analytics platform, Terveystalo gained a powerful yet compliant toolset. The solution enabled them to analyze user behavior anonymously, run tests, and democratize data access across their marketing team. This data-driven approach led to a 16-percentage-point increase in their self-service appointment booking rate, rising from 80% to 96%. Piwik PRO also helped them discover that over 40% of patients check doctor profiles, leading to richer profiles that directly drove higher booking rates.

Terveystalo