Case Study: Swile achieves precise, GDPR-compliant conversion tracking and clearer user journeys with Piwik PRO

Swile gained a clearer understanding of their conversion rates and user journeys thanks to Piwik PRO Analytics Suite

Swile, a French leader in employee benefits with operations in France and Brazil, needed a GDPR- and CNIL-compliant analytics platform after Google announced the phase-out of Universal Analytics and concerns about GA4. Seeking an easy-to-use tool that fit their existing workflows, they evaluated options and selected Piwik PRO (Piwik PRO Analytics Suite) for its privacy-first approach and familiar interface.

Piwik PRO implemented a privacy-compliant analytics solution with integrations to Google Ads, Google Tag Manager and Looker Studio, anonymous tracking when consent is declined, and advanced segmentation to separate clients from prospects. As a result, Swile achieved precise conversion tracking and country-level dashboards, discovered that roughly 70–75% of homepage visitors were existing customers, optimized their login/conversion funnel, and strengthened campaign measurement and GDPR/CNIL compliance with clearer, actionable insights.

Swile

Jérôme Collomb

Head of Digital Strategy