Case Study: Swile improves conversion tracking and user journey insights with Piwik PRO Analytics Suite

Swile boosts conversion tracking with Piwik PRO as 70% of homepage visitors log in

Swile, a French leader in employee benefits solutions, sought a GDPR-compliant analytics platform to replace Google's Universal Analytics. Their challenge was finding a user-friendly tool with a low learning curve that could integrate with their existing Google marketing stack while ensuring full privacy compliance.

Piwik PRO provided a solution with its Analytics Suite, which offered seamless integration with Google Ads, Tag Manager, and Looker Studio. The implementation allowed Swile to precisely segment users and track conversions, revealing that 70% of homepage visitors were existing customers. This led to optimized user journeys and significantly enhanced their data-driven decision-making and marketing effectiveness.

Swile