Case Study: Spotzer achieves scalable, privacy‑focused analytics and advanced video tracking for 20,000+ sites with Piwik PRO

Spotzer utilized Piwik PRO’s custom development and support services to help them provide custom and robust analytics services to 20,000 sites

Spotzer, a provider of integrated digital marketing for small and local businesses worldwide, needed a versatile analytics solution to collate data across a multiplicity of microsites, listings and media assets for its clients. Facing slow data collection and the need for advanced video tracking and secure hosting, Spotzer partnered with Piwik PRO and adopted Piwik PRO’s Enterprise service plus custom development and support to meet these requirements.

Piwik PRO implemented a redundant, scalable infrastructure, customized the platform, developed a custom video-tracking plugin, and provided cloud hosting with 24/7 monitoring, maintenance and upgrades. As a result, Piwik PRO enabled fast, privacy-safe analytics across Spotzer’s client network (servicing analytics for some 20,000 businesses), delivered video performance insights, and gave Spotzer a clear overview of the 1,000+ sites and accounts they manage while maintaining high uptime and full data ownership.

Spotzer

David Osborn

IT Project Manager