Case Study: SimpleSite improves advertising ROI by up to 20% with Piwik PRO

SimpleSite boosts daily ad spend ROI by up to 20% with Piwik PRO

SimpleSite, a tech company providing website building services, faced challenges with its analytics setup relying on Google Analytics. The platform provided only aggregated data, leading to sampling issues, poor data freshness, and high operational risk due to dependence on third-party workarounds and API changes. They needed an analytics vendor, Piwik PRO, to provide unsampled raw data exports and greater control.

Piwik PRO implemented its Analytics Suite, including a custom raw data exporter and Tag Manager, to send unsampled session- and user-level data directly to SimpleSite's BigQuery data warehouse. This solution provided the fresh, reliable data needed to build a new advertising bid management system. As a result, Piwik PRO helped SimpleSite improve ROI on its daily ad spend by up to 20%, significantly reduce the manpower needed to maintain the system, and mitigate long-term stability risks.

SimpleSite