Case Study: Shopping24 optimizes website performance and ensures GDPR compliance with Piwik PRO

Shopping24 optimizes 25 websites with Piwik PRO

Shopping24, an ecommerce advertising platform, needed a privacy-compliant analytics solution to analyze high traffic volumes while meeting strict GDPR obligations and balancing cost pressures. After options like Google Analytics and other tools failed to meet their specific needs for consent management and data residency, they turned to vendor Piwik PRO and its Analytics Suite.

Piwik PRO provided a comprehensive package including Analytics, Tag Manager, and Consent Manager, which offered a familiar data model and easy implementation. The solution enabled Shopping24 to perform in-depth analysis using custom events to optimize website performance and understand user behavior. As a result, the company achieved full GDPR compliance, gained transparent insights into traffic sources, and benefited from faster report loading times compared to their previous tools.

Shopping24