Case Study: Shepherd Center achieves a 40% rise in online patient referrals with HIPAA-compliant analytics from Piwik PRO

Shepherd Center increased patient referrals by 40% with Piwik PRO as their HIPAA-compliant analytics platform

Shepherd Center, a neurorehabilitation hospital in Atlanta, needed a HIPAA-compliant, user-friendly analytics alternative after HHS guidance and limitations with Google Analytics (no BAA and UI challenges). They evaluated several vendors and selected Piwik PRO, deploying the Piwik PRO Analytics Suite for its privacy-first design, security, transparency, and competitive pricing.

Piwik PRO implemented the Analytics Suite with comprehensive onboarding, a built-in Consent Manager, Tag Manager (25+ custom tags), and integrations with Looker Studio and Google Ads. The solution drove measurable gains: a 215% increase in referral page views, a 79% drop in bounce rate, a 40% rise in online referrals, and a 43% lift in tracking opt-ins from an A/B test — delivering HIPAA-compliant analytics and improved marketing and patient-engagement insights.

Shepherd Center

Kelsey Harris

Web Strategist