Case Study: Rochester Regional Health achieves HIPAA-compliant insights and stronger campaign performance with Piwik PRO

Rochester Regional Health boosts its campaign and content performance with HIPAA-compliant insights gathered with Piwik PRO

Rochester Regional Health, a large HIPAA-covered health system with 9 hospitals, 557 healthcare practice locations and over 19.4K employees, faced a compliance challenge when HHS guidance made Google Analytics non‑compliant for healthcare sites and Google would not sign a BAA. To maintain essential, granular web analytics without risking protected health information, Rochester Regional turned to Piwik PRO and its analytics platform (Piwik PRO Analytics Suite) as a privacy‑friendly, HIPAA‑compliant alternative.

Piwik PRO worked with Rochester Regional to migrate from Google Analytics and Google Tag Manager to a cloud deployment hosted on a private Azure instance, with implementation specialists enabling a quick setup within days. The solution preserved granular data securely, allowed deployment of tracking pixels and cookie consent in a compliant way, and enabled data‑driven improvements—most notably centralizing campaign content into a single page, which Piwik PRO validated and which produced exponential traffic growth, improved user experience, and better SEO and campaign performance.

Rochester Regional Health

Tyler Pierce

Manager, Digital Engagement