Case Study: Rochester Regional Health boosts campaign and content performance with Piwik PRO

Rochester Regional Health boosts campaign traffic growth with Piwik PRO

Rochester Regional Health, a major healthcare system, faced the challenge of needing to analyze patient data from its digital platforms while strictly complying with HIPAA regulations and HHS guidelines. Their previous tool, Google Analytics, was deemed non-compliant, so they needed a privacy-friendly and user-centric analytics platform from a vendor like Piwik PRO that would sign a business associates agreement (BAA).

The solution was implementing Piwik PRO Analytics Suite, which offered a familiar, easy-to-use interface and a seamless transition. Hosted on a private Azure cloud, it provided the necessary secure and HIPAA-compliant environment without losing crucial data points. As a result, Rochester Regional gained reliable insights that allowed them to optimize campaigns, centralize information, and exponentially grow traffic, all while making data-driven decisions to improve user experience.

Rochester Regional Health