Case Study: Moser Holding achieves higher customer loyalty through data-driven personalization with Piwik PRO

Moser Holding increased customer loyalty through in-depth analysis and personalization

Moser Holding, Austria’s third-largest publishing house and owner of the Tiroler Tageszeitung, faced inconsistent, sampled analytics and siloed data after relying on multiple tools like Google Analytics and onthe.io—problems that made reproducing results and coordinating teams difficult as they rolled out paid content (tt.com plus). To solve this, Moser Holding engaged Piwik PRO and selected the Piwik PRO Analytics Suite to centralize tracking, ensure reproducible raw data and meet strict data-protection requirements.

Using the Piwik PRO Analytics Suite (including its integrated CDP), Moser Holding unified data across departments, enriched analytics with custom dimensions, and exported raw data via API for deeper analysis. Piwik PRO’s solution eliminated data silos, increased departmental productivity, enabled behavior-based segmentation and personalization, and delivered measurable impact—initial tests of a morning newsletter achieved a 15% conversion rate for new subscriptions.

Moser Holding

Michael Holzinger

AdTech and Analytics Expert