Case Study: Moser Holding increases customer loyalty with Piwik PRO

Moser Holding boosts loyalty with Piwik PRO and drives 15% newsletter conversions

Moser Holding, Austria's third-largest publishing house and publisher of the Tiroler Tageszeitung, faced significant challenges with its analytics setup. Using multiple tools like Google Analytics led to unsampled, irreproducible data and made cross-departmental comparisons difficult, blocking their path to a data-driven future. They needed a solution that provided reliable raw data analysis, worked for different departments simultaneously, and supported content personalization while meeting high data protection standards, leading them to partner with vendor Piwik PRO.

By implementing the Piwik PRO Analytics Suite, which included an integrated Customer Data Platform (CDP), Moser Holding gained access to accurate raw data and unified its data silos. The solution enabled in-depth analysis and behavior-based customer segmentation. Piwik PRO's tools helped the company achieve a 15% conversion rate for new subscriptions in a initial morning newsletter test, improved departmental productivity, and provided the foundation for increasing customer loyalty through privacy-friendly personalization.

Moser Holding