Case Study: Inplay Matrix increases key button conversions with Piwik PRO

Inplay Matrix boosts button conversions with Piwik PRO in 2 months

Inplay Matrix, a leading iGaming and bookmaker product distributor in Asia, faced a challenge with its previous analytics solution, Google Analytics Universal, which lacked detailed user-level data and robust privacy features. They needed a new platform from a vendor like Piwik PRO that offered reliable, flexible analytics with full data control and Asian data residency to operate effectively in their regulated industry.

By implementing Piwik PRO Analytics Suite, specifically its Analytics and Tag Manager modules, Inplay Matrix gained access to crucial user-level data and user flow reports. This solution from Piwik PRO allowed them to increase conversions for key buttons, optimize website usability, filter out fraudulent bot traffic, and ensure privacy compliance, ultimately strengthening their market position.

Inplay Matrix