Case Study: Inplay Matrix boosts key button conversions and gains privacy-compliant, user-level insights with Piwik PRO

iGaming leader Inplay Matrix increased key button conversions with data from Piwik PRO

Inplay Matrix, the largest iGaming and bookmaker product distributor in Asia with a portfolio of over 700 clients, needed deeper, privacy-first analytics after finding Google Analytics Universal too limited on user-level data and compliance features. They sought a platform that ensured flexibility, reliable user-level tracking, 100% data ownership and Asian data residency, and chose Piwik PRO (Piwik PRO Analytics Suite) to meet those requirements.

Piwik PRO implemented its Analytics and Tag Manager modules (integrating with Kibana) and completed onboarding in about 2 months, enabling goal tracking, custom reports and user-flow analysis. As a result, Inplay Matrix saw improved “demo now” button clicks, optimized “place bet” buttons, increased micro- and macro-conversions, better fraud/bot filtering and full privacy-compliant data ownership in Asia — all powered by Piwik PRO’s unsampled, user-level insights.

Inplay Matrix

Lucky Ng

Product Analyst