Case Study: ICTRecht achieves GDPR-compliant, privacy-first analytics and actionable marketing insights with Piwik PRO

ICTRecht finds a privacy-focused analytics partner and valuable marketing insights in Piwik PRO

ICTRecht, a Dutch and Belgian legal services firm focused on privacy and IT law, needed to replace Google Analytics after concerns about EU–US data transfers and legal compliance. They selected Piwik PRO as a privacy-first analytics partner, leveraging its EU hosting, Consent Manager and analytics tools to maintain strict data protection while retaining marketer-friendly features.

Piwik PRO implemented a migration from Google Analytics and Google Tag Manager, set up EU-hosted Analytics, Tag Manager and Consent Manager, and integrated tools like HubSpot, Google Ads and Search Console. The Piwik PRO team guided the smooth migration, helped remove insecure third‑party integrations, and delivered dashboards, funnel and user-flow reports that improved campaign and SEO measurement, goal tracking and content optimization—resulting in GDPR-compliant analytics and clearer, actionable marketing insights.

ICTRecht

Emke de Vries

Online Marketer