Case Study: Shopping24 achieves optimized website performance and GDPR-compliant analytics with Piwik PRO

How the ecommerce advertising platform Shopping24 optimizes its website’s performance with Piwik PRO

Shopping24, part of the mrge commerce advertising platform, needed a privacy‑compliant analytics solution to handle high traffic volumes across 25 product search pages while meeting GDPR, data residency, and cost requirements. After finding Google Analytics insufficient for compliance and other tools too complex or expensive, Shopping24 evaluated vendors and selected Piwik PRO, specifically adopting the Piwik PRO Analytics Suite.

Piwik PRO implemented its Analytics, Tag Manager and Consent Manager package with custom events and consent controls, delivering on‑schedule rollout and hands‑on support. As a result, Shopping24 achieved GDPR alignment without in‑house data protection specialists, tracks roughly 80% of interactive elements via custom events, gains faster report times than their previous setup, can identify and limit malicious traffic, and now analyzes user behavior and performance across all 25 pages to optimize conversions and page speed.

Shopping24

Sebastian Stach

Web Development Team Lead