Case Study: Sana Commerce achieves scalable, raw-data ecommerce analytics and webstore optimization with Piwik PRO

How Sana Commerce used Piwik PRO to create a powerful ecommerce analytics that helps their customers in web store optimization

Sana Commerce, a B2B ecommerce platform that integrates with SAP and Microsoft Dynamics, needed a flexible analytics solution to help its customers understand webstore behavior and optimize the buyer journey. Google Analytics couldn’t provide raw, unsampled data and Matomo proved limited in scalability and advanced reporting, so Sana Commerce selected Piwik PRO and its Piwik PRO Analytics Suite to meet those needs.

Using Piwik PRO Analytics Suite, Sana Commerce built Sana Commerce Insights—an integrated dashboard that combines raw online behavior with transactional data, offers Piwik PRO add‑ons (including Data Export), and is embedded in Sana Commerce Cloud for easy deployment. The partnership with Piwik PRO delivered reproducible, unsampled data and faster implementation, helping Sana sign over 80 customers, include Insights in more than 30% of new deals, and support dashboards showing $25.4M revenue, 9.4K orders and 813 customers.

Sana Commerce

Jan van Werkhoven

Head of Information Management