Case Study: Aptar Group enhances data-driven marketing with Piwik PRO Analytics

How Piwik PRO has been empowering Aptar Group’s data-driven marketing strategy

Aptar Group, a global packaging leader, needed a more robust analytics solution to give its marketing team deeper insights into user behavior, lead generation, and campaign performance across multiple channels. The company turned to Piwik PRO Analytics, initially for SharePoint, to replace less detailed tools with a platform that offered stronger data analysis, filtering, security, and compliance capabilities.

With Piwik PRO, Aptar Group was able to build customizable reports and dashboards, monitor campaigns more effectively on channels like LinkedIn and X, and better track website interactions and lead routing. Piwik PRO helped the team make faster, more data-driven decisions, improve campaign effectiveness, and support future ecommerce growth while maintaining compliance with global privacy laws.

Aptar Group

Fabrizio Bonelli

Web Engineer, Customer Engagement Platforms