Case Study: GovZ Health and Security achieves higher appointment completion rates and fewer support contacts with Piwik PRO

How GovZ used Piwik PRO to better serve citizens and improve communication between civil servants

GovZ Health and Security, a Western European government department responsible for informing citizens on sensitive health and security topics, needed a reliable, privacy‑first way to measure and improve its 4,000+ pages of content. They required GDPR‑compliant analytics, access to raw data, the ability for civil servants to make changes without IT support, and a platform that fit their existing infrastructure — so they chose Piwik PRO and its Analytics Suite with Tag Manager (deployed on‑premises).

Piwik PRO implemented web and mobile analytics, Tag Manager, Intranet Analytics and privacy features (including Consent Manager), giving GovZ full data ownership and granular access control. As a result GovZ achieved clear, measurable gains: a rise in the “Schedule an Appointment” funnel completion from 67% to 92%, 34 of 38 funnels improved, 9% fewer phone calls and 16% fewer question forms, plus intranet benefits (29% more on‑time document downloads and 15% fewer page visits per session). Piwik PRO also enabled non‑technical staff to deploy tags, export raw data for external analysis, and maintain GDPR compliance.

GovZ Health and Security