Case Study: Hopkins achieves 4x more campaign traffic data with Piwik PRO

Hopkins quadruples campaign traffic data with Piwik PRO

The customer, Hopkins, a digital marketing agency, faced the challenge of providing clients with accurate analytics data in a privacy-conscious landscape. Their B2B clients demanded "bulletproof numbers," but traditional tools like Google Analytics 4 (GA4) missed significant data from users who did not consent to tracking, leading to unreliable reports and a lack of a single source of truth. Partnering with vendor Piwik PRO, Hopkins sought to implement an anonymous tracking solution to overcome this.

Piwik PRO's anonymous tracking solution was implemented without using cookies, instead utilizing session hashes to consolidate data while complying with privacy regulations. This approach provided Hopkins' client with a comprehensive view of traffic and engagement. The results were striking: for a large ad campaign, Piwik PRO captured roughly 180,000 visits, over four times the 40,000 visits reported by GA4, and reported almost three times more sessions, finally giving the client accurate, understandable metrics.

Hopkins