Case Study: HDI achieves better lead conversions and targeted audience segmentation with Piwik PRO

HDI boosts conversions with Piwik PRO through smarter audience targeting

HDI Global SE, an industrial insurer, needed to effectively segment its diverse international audience to target marketing campaigns and identify potential customers and sales partners. Their challenge was to analyze customer journeys, understand the information required at each touchpoint, and measure channel performance to optimize their marketing budget. They partnered with vendor Piwik PRO and utilized its Customer Data Platform (CDP) and analytics services to address this.

Piwik PRO's solution gathered customer data to create detailed profiles and segment audiences, enabling highly targeted communication. This allowed HDI to redistribute its ad spending to higher-performing channels and personalize content based on location and interest. The results included a more effective generation of conversions through forms and calculators, improved identification of relevant content topics for B2B customers, and a stronger foundation for increasing international brand perception.

HDI