Case Study: Göteborg Energi achieves 35% more data and 4x faster insights with Piwik PRO

Goteborg Energi captures 35% more data and gets insights 4x faster with Piwik PRO

Göteborg Energi, a municipally owned energy provider, needed reliable, real-time insights into user behavior on its website but was hindered by its legacy analytics tools, which produced delayed and incomplete data. The company also required an analytics platform with EU-based hosting and strict privacy standards to ensure compliance. They partnered with vendor Piwik PRO to address these challenges surrounding data quality and security.

The solution implemented by Piwik PRO, with support from Vekst, involved a strategic migration that included an event tracking overhaul and integration with Cookie Information for consent management. This resulted in Göteborg Energi successfully migrating over 1 million monthly user actions, capturing 35% more data through anonymous tracking, and achieving insights 4x faster, enabling more confident and rapid decision-making.

Goteborg Energi