Case Study: Leading European Bank (European Financial) achieves secure, unsampled customer-journey visibility with Piwik PRO

European Financial goes on a journey with Piwik PRO

Leading European Bank faced fragmented, sampled and insecure analytics: their sites and apps (10M+ hits/month) could only be partially tracked with Google Analytics pre-sign-in, their home-grown on-premises tool lacked features and mobile app support, and strict data residency and security rules prevented cloud or third-party tagging. To solve this, they selected Piwik PRO for an on‑premises deployment of its Marketing Suite—Analytics, Tag Manager and Customer Data Platform—to meet privacy requirements while providing full, unsampled visibility across pre- and post-sign-in journeys.

Piwik PRO delivered a VM-based on‑premises installation in under three months and unified CRM, web and mobile data into a single customer view, plus Tag Manager and Mobile App Analytics for iOS/Android. The result: 100% data ownership with no sampling or export limits, much faster tag deployment and marketing agility, double-digit improvements in user flows, funnel drop reduced almost by half, higher mobile engagement and app ratings, and measurable uplift in conversions, cross‑selling and support personalization — all enabled by Piwik PRO.