Case Study: DKMS achieves GDPR-compliant campaign and donor funnel optimization with Piwik PRO

DKMS boosts donor conversions 3% with Piwik PRO

DKMS, an international non-profit dedicated to fighting blood cancer, faced a challenge ensuring its web analytics were GDPR-compliant following an audit of Google Analytics. They needed a European, privacy-compliant platform from a vendor like Piwik PRO to help optimize their donor registration funnels and online campaigns while respecting visitor data rights.

DKMS implemented Piwik PRO Analytics Suite, which provided advanced funnel reporting to streamline donor registrations and privacy-friendly tracking for campaigns. The solution led to a measurable 3% increase in conversion rates on their US website after optimizing a form field. Piwik PRO enabled DKMS to achieve full GDPR compliance while gaining the insights needed to effectively measure and improve their crucial online initiatives.

DKMS