Case Study: DFS Deutsche Flugsicherung optimizes recruitment with Piwik PRO Analytics Suite

DFS Deutsche Flugsicherung optimizes recruitment with Piwik PRO and turns 6,000–7,000 applications into 150 trainees

DFS Deutsche Flugsicherung, Germany's leading air traffic control provider, faced a significant challenge in optimizing its recruitment process for highly specialized air traffic controllers. They needed to attract a large number of applicants to find the small percentage of suitable candidates, but were unable to properly measure the effectiveness of their HR marketing campaigns or understand the applicant journey on their website. This led to inefficient ad spending and a high volume of unsuitable applications.

By implementing the Piwik PRO Analytics Suite, DFS gained deep insights into applicant behavior and the performance of their marketing channels. Piwik PRO enabled them to create custom reports, track geolocation data, and reallocate their ad spend to the most effective regions and content. This data-driven approach allowed DFS to run highly targeted campaigns, significantly improve the cost-effectiveness of their recruitment process, and ultimately achieve their annual recruitment goals with a sufficient number of qualified applications.

DFS Deutsche Flugsicherung