Case Study: Candid achieves full GDPR compliance and 40% more visitor consents with Piwik PRO Analytics Suite

Candid partnered with Piwik PRO on their journey to full GDPR compliance

Candid, a Netherlands-based marcom platform organization, needed a privacy-first alternative to Google Analytics to achieve full GDPR compliance and to lawfully collect and activate first‑party data across all its labels. To meet this challenge they partnered with Piwik PRO and adopted the Piwik PRO Analytics Suite as a consent‑based analytics solution.

Piwik PRO implemented its Analytics Suite—including Consent Manager, tag manager, customer data platform and on-site retargeting—training a Candid specialist and providing dedicated support during rollout. The solution delivered measurable impact: 40% of visitors consented to marketing activities, a 15% reduction in bounce rate on Frank.news after content optimization, and full GDPR compliance across all Candid labels.

Candid

Youri van der Mijn

Co-founder & Chief Information Officer