Case Study: Candid achieves full GDPR compliance with Piwik PRO

Candid achieves full GDPR compliance and cuts bounce rate by 15% with Piwik PRO

Candid, a marketing and communications platform organization, sought a privacy-first alternative to Google Analytics to achieve full GDPR compliance for itself and its clients. They needed a platform that could lawfully collect, analyze, and activate first-party data. This led them to partner with Piwik PRO and implement the Piwik PRO Analytics Suite.

The solution included modules for analytics, consent management, and a customer data platform. With Piwik PRO's support, Candid successfully deployed the suite across all its brands. The implementation resulted in Candid achieving full GDPR compliance, a 40% consent rate from visitors for marketing activities, and a 15% reduction in bounce rate on one website after optimizing content based on Piwik PRO's data insights. Candid also became Piwik PRO's sole partner in the Netherlands.

Candid