Case Study: Bank Ochrony Środowiska boosts privacy-compliant analytics and business insights with Piwik PRO

Bank Ochrony Środowiska boosts conversions and saves hours with Piwik PRO

Bank Ochrony Środowiska (BOŚ), a Polish bank focused on environmental financing, faced challenges with its previous analytics platform, Google Analytics, which was difficult to use and raised data privacy compliance concerns under GDPR. They sought a privacy-compliant alternative that could provide deeper insights to optimize their business and marketing strategies, leading them to the vendor Piwik PRO and its Analytics Suite.

Piwik PRO implemented its Analytics Suite, ensuring full regulatory compliance and providing a smooth transition with dedicated support. The solution gave BOŠ in-depth insight into user behavior, form submissions, and the entire customer journey. This enabled the bank to effectively adjust its product offerings for retail and corporate clients, optimize marketing campaigns, and boost team productivity. As a result, Piwik PRO empowered BOŠ to make data-driven decisions and consider web analytics a decisive component of its strategy.

Bank Ochrony Środowiska (BOŚ)