Case Study: TGI Fridays achieves a seamless omnichannel dining experience with Pivotree

TGI Fridays boosts mobile payments by thousands of percent with Pivotree

TGI Fridays, a global casual dining restaurant chain, faced challenges in its digital transformation, including data migration from disparate sources, developing a unified product catalog, and rolling out a new omnichannel platform across hundreds of locations. They partnered with vendor Pivotree to implement a solution using SAP Commerce (formerly Hybris) to create a seamless guest experience.

Pivotree implemented an SAP Commerce solution that consolidated services, reducing total cost of ownership, and introduced features like online ordering, mobile bill payment, and reservations. The result was an enhanced guest experience and a successful platform foundation. The project achieved measurable impacts, with mobile payments experiencing growth in the thousands of percent. Pivotree delivered the project on an aggressive timeline, exceeding customer expectations.

TGI Fridays