Case Study: rubbr launches a personalized B2C tire buying experience with Pivotree and SAP Hybris

rubbr launches a modern B2C tire site with Pivotree and 3 integrated systems

rubbr, a new online B2C tire retailer, faced the challenge of creating a modern customer experience for web-savvy consumers who found the existing tire buying process intimidating and inconvenient. To revolutionize this experience, they partnered with vendor Pivotree to implement a solution using the SAP Hybris Commerce platform.

Pivotree leveraged SAP Hybris 6.2 to build a solution featuring a personalized tire recommendation quiz and an integrated mobile service scheduling tool. This resulted in a slick, easy-to-navigate user interface that delivers a truly personalized experience for customers, allowing them to easily select tires and schedule installation.

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