Case Study: Princess Auto boosts traffic and conversions with Pivotree and Oracle ATG Commerce

Princess Auto Boosts Traffic, Conversions via Oracle ATG Commerce

Princess Auto, a Canadian auto parts retailer, needed a high-performance ecommerce platform to support its ambitious growth objectives. Their challenge involved improving the navigation of over 50,000 SKUs and extending their customer-centric "Royal Service" commitment to their online channel to create a seamless cross-channel experience. They worked with vendor Pivotree and the Oracle ATG Commerce platform to find a solution.

Pivotree implemented Oracle ATG Commerce to provide an integrated, 360-degree view of the customer and a more feature-rich online experience. The results were dramatic, with site traffic increasing 150% and conversion rates rising over 30% year-over-year within just a few months of launch. The project put Princess Auto on pace to achieve a five-fold increase in online revenues and provided the flexibility for future enhancements.

Princess Auto