Case Study: Princess Auto boosts traffic and conversions with Pivotree and Oracle ATG Commerce

Princess Auto boosts site traffic 150% with Pivotree

Princess Auto, a Canadian auto parts retailer, needed a feature-rich ecommerce platform to support its ambitious growth strategy and manage the complicated navigation required for its over 50,000 SKUs. The company partnered with vendor Pivotree to implement a solution using Oracle ATG Commerce that would meet its strict standards for a customer-centric, omnichannel approach.

Pivotree implemented Oracle ATG Commerce, which provided an integrated, 360-degree view of customers to deliver a seamless experience across all channels. The solution resulted in a 150% increase in site traffic and a 30% year-over-year increase in conversion rates. Pivotree helped Princess Auto achieve a foundation that is on pace for a five-fold increase in online revenues and offers flexibility for future enhancements.

Princess Auto