Case Study: Michael Kors achieves headless commerce agility with Pivotree

Michael Kors - Customer Case Study

Michael Kors, a luxury fashion and lifestyle brand, faced challenges with its digital architecture due to rapid international growth. The inefficiency of managing separate mobile and desktop sites and the intricate dependencies on back-end technologies were slowing down development and global marketing efforts. They partnered with Pivotree to modernize their infrastructure using the Oracle Commerce/ATG platform.

Pivotree implemented a headless commerce architecture, decoupling the front-end presentation layer from the back-end business logic. This solution streamlined the entire digital model, allowing Michael Kors to pursue a mobile-first strategy and implement features faster. The results included a standardized, responsive site for all regions and devices, more efficient testing and release management, and the ability to attract top talent by showcasing a commitment to technological innovation. Pivotree's work provided the hosting stability that allowed the internal team to focus on enhancing the customer experience.

Michael Kors

Nick Reshamwalla

Director of Digital