Case Study: Groupe Touchette improves customer experience with Pivotree and SAP Commerce

Groupe Touchette boosts web orders 15% with Pivotree

Groupe Touchette, a prominent tire distributor, embarked on a digital transformation journey to enhance the omnichannel user experience for its B2B customers. To address this challenge, the company partnered with vendor Pivotree to develop a new eCommerce portal powered by SAP Commerce.

Pivotree implemented a solution that revolutionized how Groupe Touchette's customers interact and transact with the company. The results were significant, with 94% of orders now going through the web channel and a 15% increase in web order adoption compared to the previous platform. Customer satisfaction was reported to be extremely high following the portal's rollout.

Groupe Touchette