Case Study: Groupe Dynamite achieves omnichannel commerce growth with Pivotree and Oracle Commerce

Groupe Dynamite exceeds online revenue expectations 3x with Pivotree

Groupe Dynamite, a growing fast-fashion retailer with multiple brands, faced challenges in migrating to a single platform to support its aggressive international growth. The company lacked the infrastructure for a "Commerce Anywhere" approach and needed a fast launch for its first transactional site, dynamite.ca. Pivotree implemented the Oracle Commerce platform with multi-site capability to address these challenges.

Pivotree's solution provided a central platform with a single view of inventory and shared shopping cart functionality across brands. This resulted in Groupe Dynamite becoming the first major Canadian-based fashion retailer with a shared cart experience. The launch of dynamite.ca exceeded online revenue expectations by a factor of three and provided a scalable, consistent shopping experience across multiple touchpoints, including mobile.

Groupe Dynamite