Case Study: Groupe Dynamite achieves omni-channel retail success with Pivotree

Groupe Dynamite - Customer Case Study

Groupe Dynamite, a fast-growing Canadian fashion retailer, was preparing for rapid expansion and needed to support an omni-channel “Commerce Anywhere” experience across multiple brands and markets. To do that, the company worked with Pivotree to implement the Oracle Commerce platform, including multi-site capabilities, while also integrating Oracle Retail systems to create a single platform and a single view of inventory.

Pivotree’s solution enabled shared shopping cart functionality, cross-sell opportunities, and a consistent shopping experience across web, mobile, and store touchpoints. The launch of dynamite.ca exceeded online revenue expectations by 3x, and the architecture positioned Groupe Dynamite to scale across countries, languages, currencies, catalogs, and retail banners from one platform.

Groupe Dynamite

Ian Booler

Senior Director Business Transformation and Project Management