Case Study: TINT achieves streamlined agile development and clearer product visibility with Pivotal Tracker

TINT is reimagining how brands engage their customers on social media

TINT, a content‑marketing platform used by brands such as Wimbledon and Krispy Kreme, was struggling to scale its engineering processes and gain cross‑team visibility. With disparate tracking tools (initially Trello and separate departmental backlogs), inconsistent estimation, and the need to adopt an agile workflow at scale, TINT needed a single system to bring alignment and accountability — so they turned to Pivotal Tracker.

Pivotal Tracker was implemented as TINT’s agile backbone: teams use biweekly iteration planning, story pointing, and integrated workflows (Desk‑to‑Tracker, Zapier forms, and Pivotal‑to‑Slack notifications) to consolidate work and improve transparency. The switch to Pivotal Tracker produced a clearer roadmap, better-prepared two‑week iterations, tighter team alignment, and a unified way to measure velocity and progress, replacing scattered Trello boards and making planning more predictable.

TINT

Nikhil Aitharaju

Chief Technology Officer