Case Study: China CITIC Bank drives revenue and reduces risk with Pivotal Greenplum Database (Pivotal)

China CITIC Bank Driving Revenue and Reducing Risk

China CITIC Bank’s Credit Card Center, one of China’s largest card issuers with over 140 million cards, faced intense domestic competition and slow, fragmented data systems that hindered real‑time customer insight and scalable analytics. Disparate platforms and tape‑based storage made data access and campaign delivery slow, limiting targeted marketing and risk management.

The bank implemented Pivotal Greenplum Database — a shared‑nothing, MPP enterprise data warehouse that integrated with existing CRM, FICO, and BI tools — to centralize and accelerate analytics. The solution boosted telephone sales productivity and loan revenue, supported 1,286+ campaigns, cut campaign configuration time by 86% and delivery from two weeks to 2–3 days, reduced model build time from 2–3 months to under one month, increased analyst time on data by 40%, improved risk controls with real‑time data, and delivered up to 40× ROI while enabling linear, cost‑saving scalability.

China CITIC Bank