Case Study: Sharethrough achieves scalable, automated native-ad infrastructure and sub-10-minute deployments with Pivotal

Building native advertising solutions that scale

Sharethrough, a San Francisco–based native advertising platform that helps publishers monetize web and mobile properties with sponsored content, experienced rapid growth in its video advertising business but relied on ad hoc, manual infrastructure provisioning. That approach created escalating risk, unpredictability and slow, error-prone deployments that couldn’t sustain continued scale.

Pivotal pair‑programmed with Sharethrough’s development team and automated the complex infrastructure work, embedding repeatability and scalability and shifting the team from sporadic releases to regular, rapid iterations. The result: a formerly unpredictable four‑hour process now completes reliably in under ten minutes, accelerating delivery and improving stability.

Sharethrough