Case Study: UrbanStems achieves a faster, more flexible ecommerce experience with PIVOT

UrbanStems launches a mobile-first Shopify Plus rebuild with Pivot and zero data disruption

UrbanStems, a modern floral and gifting brand, faced platform constraints and operational bottlenecks with Salesforce Commerce Cloud that were hindering its growth. The system limited flexibility and scalability, requiring developer involvement for routine updates and creating marketing slowdowns. UrbanStems partnered with vendor Pivot for a complex migration to a new ecommerce platform that could support both its DTC and B2B models without sacrificing its hard-earned SEO equity.

Pivot executed a full replatforming of the UrbanStems site to Shopify Plus, which included a custom theme and a modular content architecture to give internal teams autonomy. The solution preserved SEO through a 301 redirect strategy and integrated key third-party tools. The new platform provided a faster, more flexible foundation that launched with zero data disruption, freeing internal teams from developer dependency and equipping the business for scalable, long-term commercial growth.

UrbanStems